Reputation management involves creating a process and analyzing data that helps you manage the reputation of your business. You should monitor several platforms, including social media, reviews, and customer feedback. You should also open direct channels of communication with customers. For instance, you should ask your customers for product or company reviews and allow your employees to discuss the products or services online. This will also help you respond to negative feedback. URL : ormseo.co
What you should know about online reputation management?
While customer experience may seem trivial to you, research indicates that consumers are more loyal to brands they like than to those that charge the highest price. A recent Harvard Business Review study showed that 64% of customers cited shared values as the primary reason for their loyalty to a company. Negative publicity can destroy customer relationships. By using reputation management, you can minimize negative publicity and protect yourself against a breakdown in relationships.
It’s important to monitor online reviews as they affect your search engine ranking. Google takes online reviews into account when it calculates the ranking of your web page. This means that if a review is negative, you will most likely see a lower ranking on your web page. For example, if your business offers home services, you should monitor Nextdoor. Similarly, if you’re in the healthcare industry, you may want to monitor Healthgrades and RateMDs.
Social media is an extremely powerful tool to grow your business and brand. However, a single misstep on one of these platforms can lead to a PR nightmare. You can hire a reputation management company to monitor and control your social media presence, and strategize posts to increase engagement and avoid negative feedback.