Beauty has managed to permeate almost every society since the beginning of civilization. From comparing shimmer of iridescent plumes to shininess and coat lengths, beauty standards seem to be everywhere. Detailed Info
Despite uncertainty, the beauty industry rebounded from pandemic lows this year. From reopening of brick-and-mortar stores to double-digit growth in e-commerce, we’re seeing strong consumer demand across geographies, product categories and price tiers.
Beyond Skin Deep: Navigating Beauty Trends and Transformations in 2022
As beauty brands continue to focus on clean, expect to see products with more detailed information about ingredients and sustainability. For example, “refillables” and “blue beauty” — which is products that are safe for waterways — are gaining momentum. We also expect to see more by-product beauty, a trend that turns waste materials into desirable products.
Another beauty trend that is gaining momentum this year is yoga skin, which is described as the look of having glowing, juicy and well-hydrated skin. It’s a natural and flattering look that can be achieved with the right skincare, moisturizer, and highlighting techniques.
In addition to skincare, consumers will be seeking more prevention-oriented treatments at home in 2022. We’re seeing a rise in at-home laser hair removal options like Silk’N, LED light treatments to whiten teeth, and laser-hair-growth treatments from Theradome.
In addition, we’re seeing a rise in bespoke beauty experiences. For example, we’re seeing more beauty tools that allow consumers to customize their own makeup palettes and brushes. Then there are companies such as FastAF, which is a premium essentials app that delivers a curated selection of the best beauty products to consumers’ doorsteps.
